However, before I wander off to get the welcome jugs of Pimms and ice buckets full of of free wine organised at this year's venue, thanks are in order to fellow jewel robber Mike F who has kindly sent me a graphic illustration of yesterday's blogpost stat.
Bearing in mind that campaigners for plain packaging both here in the UK and in Oz emphasised that the policy was purely to "protect children" from the temptation to smoke, here's how brilliantly that plan worked down under.
|"Like a vaccine against smoking"|
Incidentally, although it's difficult to pin down exactly how many 12 to 17 year olds there are in Australia right now, we know that in 1995 there were 1.524 million of them. So taking population growth into account, that 0.9% increase represents around 150,000 extra teen smokers.
Well played, cobbers!